Like any other business, publishers seek opportunities to grow their websites. This involves analyzing website performance, optimizing ad revenue, understanding their niche, evaluating costs and profits, refining implementation processes, and building partnerships with other profitable stakeholders.
Publishers should monitor key metrics to track the growth of their website. Metrics such as fill rate, Page RPM, Session RPM, page speed, time on page, and bounce rate are essential. These insights can be accessed through Google Ad Manager and Google Analytics reports. Additionally, consider optimizing your website by implementing header bidding, refining ad layouts, testing new ad formats and sizes, using ad refresh, and enabling auto ads to enhance your site’s performance.
One of the most effective ways to maximize your revenue is by partnering with an ad network that aligns with your website’s content. Ad networks serve as intermediaries between publishers and advertisers, helping publishers monetize remnant inventory and unsold ad units that were not acquired through direct deals. They can also assist in targeting specific geographical locations, devices, operating systems, and browsers.
Let’s look closely at some points to determine whether your ad network is performing well or if you should consider switching.
The more traffic the ad network generates, the greater return you can get from the ad campaign investment and the higher the fill rate.
Make sure the quality of the inventory is good. Intrusive ad formats can affect your bounce rate and revenue.
Make sure you get the most competitive CPM rates for your ad inventory.
A low fill rate means losing potential ad revenue. Consider an ad network that ensures you a better fill rate.
Consider an ad network that offers more ad formats. Testing different ad formats will help you in maximizing your ad revenue.
Access to a dashboard where you can monitor your ad performance.
Publishers must keep in mind the above-mentioned points and evaluate results and if needed they can act accordingly for better results.
Switching ad networks can be challenging without a clear understanding of the process. However, partnering with Mahimeta makes it effortless. We handle the entire optimization process for you, allowing you to focus on creating unique and engaging content for your website. Sign up today and take your revenue to the next level!